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INSIGHTS

EGC Insights

Explore the latest trends in entrepreneurship, innovation, and networking. Learn how to transform ideas into successful ventures and create lasting networks.

Why we keep building this bridge: Three Years of EGC in Action
Leadership and Management

Why we keep building this bridge: Three Years of EGC in Action

Three years in, EGC reflects on what it takes to build real bridges for founders and where the mission is heading next.
Filip Sasic
Filip Sasic
Apr 9, 2026
•
10 min read
Search Insights

Latest articles

Post-Funding Communication: A Founders' Realistic Playbook
Communication & Marketing

Post-Funding Communication: A Founders' Realistic Playbook

Turn funding into progress with honest updates, focused PR, and communication that builds investor confidence and trust.
Marko Matovic
Marko Matovic
Oct 10, 2025
•
10 min read
Startup vs. Corporate Marketing: Why the same rules don’t apply
Communication & Marketing

Startup vs. Corporate Marketing: Why the same rules don’t apply

Startups move fast and stay lean; corporates scale big with structure. Same marketing goals, different rules of the game.
Marko Matovic
Marko Matovic
Jun 13, 2025
•
8 min read
How to use storytelling in entrepreneurship (beyond marketing)
Communication & Marketing

How to use storytelling in entrepreneurship (beyond marketing)

Storytelling isn’t just for marketing—use it to inspire teams, win investors, and turn your startup vision into a shared mission.
Marko Matovic
Marko Matovic
Mar 28, 2025
•
10 min read
Navigating information overload: A journey through market trends affecting Balkans
Trends and Insights

Navigating information overload: A journey through market trends affecting Balkans

Success isn’t about more info—it’s about filtering what matters. Learn to separate signal from noise for smarter business decisions.
Alema Pelesic
Alema Pelesic
Mar 7, 2025
•
8 min read
The art of showing up: Expanding comfort zone in your twenties
Networking and Relationships

The art of showing up: Expanding comfort zone in your twenties

Marija Ljusheva
Marija Ljusheva
Feb 27, 2025
•
9 min read
From chaos to clarity: Structuring your entrepreneurial communication
Communication & Marketing

From chaos to clarity: Structuring your entrepreneurial communication

Entrepreneurs need a clear, realistic communication strategy to build trust, stay consistent, and align messaging with business goals.
Marko Matovic
Marko Matovic
Feb 18, 2025
•
10 min read
From ideation to execution: Turning your idea into reality
Leadership and Management

From ideation to execution: Turning your idea into reality

Learn how to turn your idea into reality with a strong team, clear goals, and the right mindset.
Filip Sasic
Filip Sasic
Jan 15, 2025
•
9 min read
Why networking matters for founders
Networking and Relationships

Why networking matters for founders

Learn why networking is crucial for founders. Discover how self-awareness, preparation, and mindset can help you build meaningful relationsh
Alema Pelesic
Alema Pelesic
Jan 15, 2025
•
6 min read
From idea to prototype: My 54-hour journey into innovation and collaboration
Entrepreneurship

From idea to prototype: My 54-hour journey into innovation and collaboration

The Skopje Startup Weekend pushed me to collaborate, innovate, and grow. In 54 hours, I learned the power of teamwork and mentorship.
Marija Ljusheva
Marija Ljusheva
Jan 15, 2025
•
9 min read
Outside and inside of entrepreneurship: A communicator's perspective
Communication & Marketing

Outside and inside of entrepreneurship: A communicator's perspective

Stepping into entrepreneurship, I’ve discovered the balance between creative freedom and structured communication.
Marko Matovic
Marko Matovic
Dec 9, 2024
•
7 min read

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