INSIGHTS

Read about key trends and insights shaping youth entrepreneurship

Explore the latest trends in entrepreneurship, innovation, and networking. Learn how to transform ideas into successful ventures and create lasting networks.

Startup vs. Corporate Marketing: Why the same rules don’t apply
Communication & Marketing

Startup vs. Corporate Marketing: Why the same rules don’t apply

Startups move fast and stay lean; corporates scale big with structure. Same marketing goals, different rules of the game.
Marko Matovic
Marko Matovic
June 22, 2025
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8
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Startup vs. Corporate Marketing: Why the same rules don’t apply
Communication & Marketing

Startup vs. Corporate Marketing: Why the same rules don’t apply

Startups move fast and stay lean; corporates scale big with structure. Same marketing goals, different rules of the game.
Marko Matovic
Marko Matovic
June 22, 2025
•
8
How Storytelling Can Transform Your Startup Beyond Marketing
Communication & Marketing

How to use storytelling in entrepreneurship (beyond marketing)

Storytelling isn’t just for marketing—use it to inspire teams, win investors, and turn your startup vision into a shared mission.
Marko Matovic
Marko Matovic
April 14, 2025
•
10 min read
Navigating information overload: A journey through market trends affecting Balkans
Trends and Insights

Navigating information overload: A journey through market trends affecting Balkans

Success isn’t about more info—it’s about filtering what matters. Learn to separate signal from noise for smarter business decisions.
Alema Pelesić
Alema Pelesić
March 7, 2025
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8
The Art of Showing Up: Expanding Your Comfort Zone in Your Twenties
Networking and Relationships

The art of showing up: Expanding comfort zone in your twenties

Marija Ljusheva
Marija Ljusheva
March 7, 2025
•
9
From chaos to clarity: Structuring your entrepreneurial communication
Communication & Marketing

From chaos to clarity: Structuring your entrepreneurial communication

Entrepreneurs need a clear, realistic communication strategy to build trust, stay consistent, and align messaging with business goals.
Marko Matovic
Marko Matovic
March 7, 2025
•
10 minutes
From Ideation to Execution: Turning Your Idea into a Successful Venture
Leadership and Management

From ideation to execution: Turning your idea into reality

Learn how to turn your idea into reality with a strong team, clear goals, and the right mindset.
Filip Sasic
Filip Sasic
March 7, 2025
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9 minutes
Why Networking Matters for Founders: Build Connections & Grow Your Business
Networking and Relationships

Why networking matters for founders

Learn why networking is crucial for founders. Discover how self-awareness, preparation, and mindset can help you build meaningful relationsh
Alema Pelesić
Alema Pelesić
January 22, 2025
•
6 minutes
From idea to prototype: My 54-hour journey into innovation and collaboration
Entrepreneurship

From idea to prototype: My 54-hour journey into innovation and collaboration

The Skopje Startup Weekend pushed me to collaborate, innovate, and grow. In 54 hours, I learned the power of teamwork and mentorship.
Marija Ljusheva
Marija Ljusheva
January 22, 2025
•
9 minutes
Stepping into entrepreneurship, I’ve discovered the balance between creative freedom and structured communication. Consistency is key to success.
Communication & Marketing

Outside and inside of entrepreneurship: A communicator's perspective

Stepping into entrepreneurship, I’ve discovered the balance between creative freedom and structured communication.
Marko Matovic
Marko Matovic
January 24, 2025
•
7 min read

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